- 2014
- Shinsegae Department Store Main Store Level B1, Seoul
GRAMERCY HALL DELI
百貨店の地下のリニューアルに伴い、デリ業態を開発。1号店のレストランから人気アイテムをセレクトし、新たにランチ・ボックスのMDも立案。電子レンジ対応のパスタ・ボウル、韓国料理定番のキンパ、ビビンパやブルコギ等も取り入れた。 New deli format in the renovated basement food hall. Popular items were selected from the first restaurant menu and new lunch box menus including Korean classics such as gimbap, bibimbap and bulgogi, and a microwaveable pasta bowl were developed.
- client
- Shinsegae Inc.
- concept, creative direction & execution
- 岩立マーシャ・岡本玲子 Marcia Iwatate・Reiko Okamoto
- interior design
- Design Bureaux Inc.
- bi design
- RMS
- photography
- Refined Visual Min Kyu Kim