Marcia Iwatate Office

  • 2014
  • Shinsegae Department Store Main Store Level B1, Seoul

GRAMERCY HALL DELI

百貨店の地下のリニューアルに伴い、デリ業態を開発。1号店のレストランから人気アイテムをセレクトし、新たにランチ・ボックスのMDも立案。電子レンジ対応のパスタ・ボウル、韓国料理定番のキンパ、ビビンパやブルコギ等も取り入れた。 New deli format in the renovated basement food hall. Popular items were selected from the first restaurant menu and new lunch box menus including Korean classics such as gimbap, bibimbap and bulgogi, and a microwaveable pasta bowl were developed.

client
Shinsegae Inc.
concept, creative direction & execution
岩立マーシャ・岡本玲子 Marcia Iwatate・Reiko Okamoto
interior design
Design Bureaux Inc.
bi design
RMS
photography
Refined Visual Min Kyu Kim