Marcia Iwatate Office

  • 2014
  • Shinsegae Department Store Main Store Level 11, Seoul

GRAMERCY HALL

1号店同様「Fast Slow Foods」をコンセプトに、百貨店の顧客をターゲットとし、185席のレストランとしてオープン。1号店のアーバンミックスなメニュー構成に新たに、韓国の定番料理と珍しい郷土料理、自家製豆腐、すしと手打ちそば、バーガー、パスタ、南インドカレーとドーサ、定番メニューにモダーンチャイニーズ料理を加えた中華、プレスジュース、焼酎を使ったフルーツ・カクテルのメニューを提案。 Keeping in tune with the original concept “Fast Slow Foods”, the second venue with 185-seats serves outspoken yet unpretentious quick meals for shoppers. In addition to the original urban mix menu, Korean favorites & rare regional gems, house-made tofu, handmade soba, sushi, burgers, pasta, South Indian curries & dosa, classic Chinese dishes with a new twist, fresh pressed juices and soju fruit cocktails were developed.

client
Shinsegae Inc.
concept, creative direction & execution
岩立マーシャ Marcia Iwatate
interior design consultation
GBRH
kitchen design
Cini Little Japan
tableware selection
岡本玲子 Reiko Okamoto
bi design
RMS
uniform design
Le Ciel
photography
Refined Visual Min Kyu Kim