「Jayeonjui/自然主義」ブランドがアパレル会社Shinsegae Internationalに移動するにあたり「JAJU」というブランドに生まれ変わる時、提案された「Urban Nourishment」をコンセプトにflagship storeの店舗デザインとそのMDを立案。カロスギルという情報発信型の立地を考慮し、既存商品のセレクションと「Missing Link」をテーマに他社製品のセレクトとオリジナル商品の開発を行った。 Jayeonjui (meaning Naturalism) was re-branded as JAJU when it’s operations moved to apparel company Shinsegae International. Under the proposed central concept “Urban Nourishment”, store design and merchandising program direction of its new flagship store. To tune in with its trendy address, cross-merchandising between selected existing products, new purchasing, and development of original products for the “Missing Link”.