Marcia Iwatate Office

  • 2023
  • Shinsegae Namsan, Seoul

YAMABUKI

「美食と美酒」をコンセプトに、和食の伝統と西洋のエッセンスを融合し、ソムリエが吟味した日本酒、ワイン、ウィスキー等の銘酒とのペアリング。和食が守って来た旨みに、世界のスパイスを組み合わせた、グローバルな和食ダイニング。日本の伝統とニュークラフトから選んだ器、そして陽と陰が織りなす魅惑的な空間。
店名YAMABUKIは、古典文学や芸術で春の季語として使用され、黄色い花を咲かせる山野草からとった。「山吹」の名前の由来は、細い枝が風に揺れて、山全体が震えているかのように見えるからだという。山吹は「気品」「崇高」「金運」の花言葉としても知られている。ある神話によると、金貨が落ちた場所から山吹が咲いた伝説もある。
The essence of gastronomy 美食 (bishoku) and 美酒 (bishu), which means “beautiful food and beautiful drink”. An exclusive dining experience that features well-versed pairings with fine sake, wine, and whiskeys. A global approach to Japanese cuisine, blending traditional Japanese and European ingredients. Bold and intense flavors are created with world-renowned umami ingredients and spices. An alluring architectural setting that exudes glamour, dazzle, and intrigue. The cuisine is enhanced by striking contemporary and classic tableware.
The venue's name, YAMABUKI, comes from a yellow flowering bush known as kerria japonica. The words yama (mountain) and buki (blowing) come from its delicate branches, adorned with blooms that sway in the wind, creating the impression that the entire mountain is wavering. It is often portrayed as a seasonal symbol for spring and a synonym for yellow in classic Japanese poetry and art.

client
Shinsegae Inc.
creative direction, menu development + tableware
岩立マーシャ Marcia Iwatate
interior design
Studio KO
lighting
Isometrix・Bitzro
branding
2 x 4
photography
Cheol Hee Lee (Kesson)・Creativemut・
Studio Her・Time of Blue